Xbox Game Pass has long been hailed as the “holy grail” of subscription-based gaming.然而,订阅服务似乎未能满足微软雄心勃勃的期望,一份新报告显示,Game Pass 未能达到超过 4000 万订阅者的预期目标。
Xbox 前首席执行官菲尔·斯宾塞 (Phil Spencer) 在调查期间表示,预测显示,Game Pass 的订户数量低于预期。 Further, he revealed that if Game Pass failed to meet these projections by FY27, Microsoft would exit the gaming business.针对这个问题,菲尔·斯宾塞表示:“我可以相当有把握地说,如果我们在主机上没有取得比这更大的进展,我们将退出游戏业务。如果是这样的结果,我不相信我们还会继续从事这个行业。”
重要的是要记住,《华尔街日报》的报道是在 Xbox 最近一轮裁员之后发布的,该裁员导致 2027 财年终止了 3,200 个工作岗位。 Xbox CEO Asha Sharma cited the slowing growth of Game Pass as one of the leading causes behind the recent cuts.
In early 2024, Game Pass had hit 34 million subscribers. However, with the Game Pass price hikes and changes in tiers, the service has had a less than favourable year. Xbox 首席战略官马修·鲍尔今年早些时候甚至表示,最近的价格上涨导致订阅服务失去了“数百万订阅者”。
随着最近的裁员以及 Game Pass 表现不佳的消息,微软的游戏领域似乎运气不佳。随着开发商和粉丝从最近的裁员和 Xbox 主机价格上涨等持续打击中恢复过来,Game Pass 和微软整个游戏行业的前景仍有待观察。
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